Train for the long season, not the short one.
A strength and nutrition app that builds your plan around your goals, your schedule, and the equipment you have. Made for people with a full life outside the gym.
14 days free for eligible new members. Then $19.99 a month or $199.99 a year. You see the price and the terms before you subscribe. Cancel any time.
How it works
Answer a short intake
Your goals, your experience, your schedule, and your equipment. It takes a few minutes.
Get your plan
Each session is laid out set by set, with a demo for every exercise. The plan refreshes every month.
Log as you go
Sets, food, and a short daily check-in. Log food by typing, scanning a barcode, or taking a photo of a label or a receipt.
Watch it add up
Rings, personal bests, and marks you earn in your Logbook. Steady weeks, in one place.
Training, food, and progress in one calm app
No feed. No noise. Open it, see what today asks of you, and get on with your day.
I’m Rob Murphy, and I was the client first.
I was extremely overweight. I tried every fad diet there was, and I could not stay consistent with training. Nothing I followed was built to survive a normal week.
So I stopped hunting for the trick and built something that held up. Lose the fat, keep the muscle you have, and add to it on the way down. That is what this app is built to do.
- About ten years in emergency services and EMS, and a BLS instructor.
- A master’s in special education, and a career spent teaching.
- Coaching in weight rooms since 2022.
- Not a certified personal trainer, and I will not pretend to be.
One app. Add Rob when you want him.
Everyone starts with The Foundation. The two upgrades are there if you want a coach in your corner, and you choose them inside the app.
The Foundation
The whole app. Your plan, your pace.
- A training plan built from your intake, refreshed every month
- A demo for every exercise
- A food log with macros, by typing, barcode, or photo
- Journal, progress, and your Logbook
- Swap up to 3 exercises a month
14 days free for eligible new members. No personal coaching, calls, or messages at this level.
Upgrade any time
The Harbor
$99.99 a monthAdd Rob in the app. He writes your plan and answers your messages in the app, within one business day. Written messages only, no calls.
The Private Line
$299.99 a monthAdd Rob’s direct line. Call, text, or video call him on his own number. Includes everything in The Harbor, plus nutrition coaching.
Limited places. The app shows how many are open.
Each upgrade includes the whole app. The price shown is the full monthly price, not an extra on top of The Foundation.
Built around the week you really have
Strong after 40
Joint-friendly progressions, patient warm-ups, and real recovery.
Eating less, keeping your muscle
Strength first and protein first, in a weight-loss phase or with a smaller appetite.
Teachers and busy professionals
Sessions that fit your time and equipment. The week rebalances when plans change.
Questions
How does the free trial work?
Eligible new members get 14 days free. You see the price and the renewal terms before you subscribe. If you cancel before the trial ends, you are not charged.
How do I cancel?
On iPhone, cancel in your Apple subscription settings. On the web, open Account and choose Manage billing.
Do I need a full gym?
No. Tell the app what you have: a commercial gym, a home setup, or a couple of dumbbells. Your plan is written around it.
Does it work on Android?
Yes. Open the web app in Chrome and add it to your home screen. It is the same account, with the same plan and progress.
What do the upgrades add?
The Harbor adds written messages with Rob in the app. He writes your plan and replies within one business day.
The Private Line adds his own number for calls, texts, and video calls, plus nutrition coaching. Places are limited.
Is Rob a certified personal trainer?
No, and he will not pretend to be. He spent about ten years in emergency services and EMS, where he learned anatomy and physiology, and he is a BLS instructor. He has a master’s in special education and a career spent teaching. He has coached in weight rooms since 2022. He was also extremely overweight himself, and fixed it after every fad diet failed.
Is this medical advice?
No. This is general fitness information. Talk to your physician before you begin any exercise or nutrition program. If you have had surgery, train only within the limits your surgeon has set.
Ready when you are.
14 days free for eligible new members. Then $19.99 a month or $199.99 a year. Cancel any time.